Overwatch League
I joined Overwatch League as one designer on a deep bench, learning the league's visual language by building alongside people sharper than me. The trust built slowly: first contributing, then helping steer the group, and eventually leading creative across the account.
Stepping up changed the work. It was no longer only about strong individual pieces, but the system behind them: standards, direction, team alignment, and how the league showed up across every surface.
It went in stages. I learned the account by doing the work with the team, grew into leading that group, then became creative lead across projects from broadcast-adjacent assets to the social channels where most of the audience lived.
Having sat in the maker's seat first helped more than any title did. I knew what each brief cost to build, so I could push for ambitious work without setting the team up to fail. The rest was keeping the system solid, listening well, and protecting time when requests got unreasonable.
I learned this league from the designers around me before I ever led them. Directing well was mostly remembering that.
A steady output of league visuals that held together as one voice across every surface. That consistency was the team's win as much as mine, and the kind of thing that looks straightforward from the outside and rarely is.
